Siam Refractory Industry Co., Ltd. (SRIC) successfully hosted the SRIC Sales Achievement Awards & Agent Forum 2026 from 21–23 January 2026 at Mövenpick BDMS Wellness Resort Bangkok. The event was officially opened by Mr. Attapol Pongcharoensuk, Managing Director, in an atmosphere of pride, collaboration, and strong commitment toward growth in 2026.

Event Highlights

1. Recognition – Sales Achievement Awards

The awards ceremony honored and expressed appreciation to outstanding distributors for their exceptional performance in 2025. The recognition reflected shared success, dedication, and the strength of long-term business partnerships.

2. Market Coverage Expansion

SRIC continues to strengthen its global presence through the appointment of new agents in key regions. This strategic expansion enhances customer accessibility, broadens market coverage, and creates new business opportunities. The network expansion marks an important milestone in reinforcing SRIC’s competitiveness in the international market.

3. Panel Talk: Knowledge & Experience Sharing

A dynamic panel discussion provided a platform for distributors from both Cement and Non-Cement segments to exchange insights and practical experiences. Key topics included sales strategies, product presentation approaches, and customer demand analysis across different regions. The session concluded with an Open Forum to consolidate key takeaways and explore future collaboration opportunities.

SRIC remains committed to executing focused and robust strategies while strengthening its global partner network, driving sustainable growth together for the long term.